Steve Newman

It’s not every day someone transitions from engineering to marketing men’s pantyhose.  But that’s just what happened when I joined ACTIVSKIN their new director of marketing and publicity in Spring 2009. 

Staff cutbacks at my former engineering firm left me unexpectedly seeking employment with which to support a family of six.  As a longtime customer and believer in ACTIVSKIN (www.activskin.com) products, I was eager for the challenge of expanding the market for men’s legwear when offered this new position.  Having just completed their best year of sales ever, it seemed like a great opportunity to capitalize on that momentum apply my unique blend of marketing background and passion for men’s legwear to the task.  My mission is to spearhead publicity campaigns to continue moving the market for men’s legwear ever closer to a tipping point of more widespread acceptance by the public at large.  My background includes involvement with marketing of professional engineering services stretching back more than 15 years. 

I'm responsible for developing strategies to expand the emerging market for men’s legwear and consolidating ACTIVSKIN’s leading position in it.   

While the men’s legwear trend has moved well beyond unwarranted misconceptions once associated with it, I still have much work ahead to enlighten the public on the many benefits of full-length hosiery.   One could say my obective is changing hearts & minds: from pantyhose... to 'mantyhose'.

To foster those changes, I host a blog called The Nylon Gene (www.nylongene.com) that offers many answers and explanations for why men’s legwear appears poised on a tipping point along the path from the Fringe to The Next Big Thing.